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Providing a seamless and engaging myopia management experience goes beyond just prescribing treatment—it’s about educating families, building trust, and ensuring long-term compliance. From the first point of contact to follow-up care, creating a structured yet personal approach can make all the difference. In this article, Dr. Devan Trischuk shares the strategies he’s developed to streamline…
Effectively marketing myopia management is about more than just spreading the word—it’s about educating families, building trust, and creating a seamless experience from the first point of contact. Whether through digital outreach, in-office communication, or community involvement, engaging parents and patients is key to growing a successful myopia management program. In this Q&A, Dr. Tina…
By Dr. Kate Gifford Myopia prevalence is increasing across Canada,1 making myopia management an integral part of contemporary optometric practice. With the population growing by nearly 3 million people every decade—primarily due to immigration from regions with high myopia rates such as East Asia, and also Europe—the number of myopic patients that will be seen…
Your optometry practice’s website often provides the first impression to potential patients and their families. When it comes to myopia management, creating clear, informative, and engaging content is essential. Myopia is a growing concern in Canada, with one study finding that its prevalence rises from 6.0% in children aged 6–8 to nearly 29% in those…
With increasing awareness of myopia as a public health concern, more optometrists are making myopia management a core part of their practice. But how do you go from offering vision correction to proactively slowing myopia progression? Dr. Vishakha Thakrar (pictured centre with her practice staff) has been deeply involved in myopia care for over two…
By Dr. Kate Gifford The Canadian Association of Optometrists (CAO) has recognized myopia as a significant global public health concern. As such, Optometrists in Canada have a responsibility not only to correct myopia but also to actively manage its progression using evidence-based interventions to lower the long-term eye health risks associated with myopia.1 However,…
By Dr. Kate Gifford Myopia is a growing public health concern, with increasing prevalence worldwide and significant long-term ocular health risks. For Canadian Optometrists, implementing myopia management involves assessing risk factors, selecting appropriate interventions, and adhering to evidence-based guidelines. This article provides a step-by-step guide for practitioners looking to integrate myopia management into their clinical…
By Dr. Kate Gifford With myopia becoming increasingly prevalent in Canada,1 it has become a crucial clinical focus in modern optometric practice. The World Council of Optometry (WCO) advocates for myopia management as the Standard of Care, emphasizing that it should go beyond simple vision correction to include evidence-based treatment options and pathways.2 This article…
Myopia management has come a long way—from simply correcting vision to actively slowing progression and protecting long-term eye health. In Canada, greater awareness and access to treatments have changed the way Optometrists approach childhood myopia. Dr. Jeff Goodhew (pictured above with Dr. Tina Goodhew), partner at Abbey Eye Care in Oakville, Ontario, has seen this…
